David is a results-driven marketing executive with more than 15 years of experience focused on sports, fitness and tourism products. He is passionate about storytelling, brand building and utilizing content marketing to facilitate growth. David specialized in strategic campaign development and execution as well as measurable and performance driven marketing analytics. As his core he is a creator and producer. He thrives to inspire his marketing team to achieve extraordinary results.
David studied PR- & Communications Management at the European Media- and Business Academy and holds a Masters Degree in Sports Marketing from Griffith University, Australia.
As Senior Director Marketing Communications at Lagardère Sports David publishes insights about sports marketing, social media and the correlation of marketing and sponsoring.