Beyond the match – The Sportsmarketing Blog. Here you will find special insights on the topic of sports business and marketing in Germany, Europe and worldwide. Here you can expect to find background information and connections about the correct use of sports sponsoring and activation from the point of view of brands.
For example, what is the right way as a company if you want to advertise in football, esports or handball? Is it classic perimeter advertising, social paid content or virtual advertising? How do I trigger emotions as a brand? What is more attractive for my target group: DEL or Formula E? Or are you looking for sponsors yourself and trying to find them? To answer all these questions, we have designed our blog according to four categories for you. The categories are Latest News, Insights, Innovations and Sponsoring. You only have to select the desired category via the navigation and you can already compare a variety of articles, information and news. For example, under the heading “Insights” you will find various in-depth explanations about the effects of emotions in sport and sports sponsoring, assessments of the football economy and much more.
