C4 LIVE SELECTS ROOFTOP2 PRODUCTIONS AS EXPERIENTIAL AGENCY OF RECORD FOR XPR AUGUSTA
Agency Will Develop and Produce XPR Fan Fest Featuring Interactive Brand Attractions, Golf-themed Activities, and Celebrity Chef-Inspired Food and Beverage Stations
New York, December 15, 2021 – C4 LIVE, the leader in live entertainment lifestyle productions, has selected Rooftop2 Productions as the experiential agency of record for XPR AUGUSTA, a marquee, week-long event for golf and live music enthusiasts and local residents alike featuring a multi-night, VIP-style concert series.
In its role, Rooftop2 will be responsible for creating a one-of-a-kind XPR Fan Fest, which will be a free entertainment destination offering non-stop fun and excitement for attendees of all ages. The agency will work with event organizers and sponsors on the fan zone-style attraction that will feature interactive brand activations, golf-inspired activities, gourmet dining curated by internationally acclaimed Chef David Burke and beverage stations. The XPR Fan Fest will be a centerpiece of XPR AUGUSTA that is open daily, from April 2 through 9, 2022, and will be held outside the newly revitalized Lake Olmstead Stadium in Augusta, Georgia.
In addition to its work on the fan experience, Rooftop2’s parent company, global sports marketing agency SPORTFIVE, will also assist in securing sponsorships for XPR AUGUSTA.
“Our vision for XPR AUGUSTA is unlike any other event in the region, bringing an unrivaled combination of live music, entertainment, culinary and branded experiences to Lake Olmstead Stadium for tournament week,“ said Greg Costello, C4 Live managing partner.“Rooftop2 not only shares our vision, their proven track record in delivering unbelievable experiences will undoubtedly be a cornerstone of our success.“
“XPR AUGUSTA is a dynamic event concept taking place in one of the most high-profile sports destinations in the world,” said Marc Tarozzi, Executive Vice President, Rooftop2 Productions. “With our long history of producing captivating fan experiences in and around sporting events across the country, we’re excited to work with C4 Live on this dynamic, multi-faceted sports and entertainment event experience.”
XPR AUGUSTA will launch three nights of incredible concerts when Blake Shelton and Two-time GRAMMY® Award winner Nelly take the stage on Wednesday, April 6. The celebration will continue with legendary singer-songwriter Tim McGraw and GRAMMY® Award-winner Pitbull on Thursday, April 7. Legendary singer-songwriter Jimmy Buffett will perform with The Coral Reefer Band on Friday, April 8.
In addition to its lifestyle entertainment experiences, C4 Live is committed to leaving an indelible mark on the Augusta community. A portion of concert ticket sales will be donated to five nonprofit organizations: the James Brown Academy of Musik Pupils, Jessye Norman School of the Arts, Savannah Riverkeeper, Augusta Boxing Club and Golden Harvest Food Bank.
Tickets for XPR AUGUSTA are officially on sale now at www.xpraugusta.com. Visit the website to learn more and be the first to know about upcoming announcements, XPR events, sponsorship and employment opportunities.
ABOUT C4 LIVE:
C4 Live is the leader in entertainment lifestyle events, producing world-class, VIP-style experiences across the United States. Their team of visionary renegades transforms opportunity-rich spaces into vibrant entertainment experiences that thrive long after the last note has been played. Using their vast event, construction and philanthropy expertise, C4 Live creates unforgettable memories for fans and communities. To learn more about C4 Live, please visit www.c4livent.com.
ABOUT ROOFTOP2 PRODUCTIONS:
Rooftop2 Productions, a SPORTFIVE company, is a Sports & Entertainment agency that makes fans cheer for properties, teams, and brands by creating experiences and content that tell our clients’ stories through unmissable moments which build the meaningful connections and lasting memories that drive business results. Rooftop2 offers end-to-end solutions, including all aspects of ideation, creation and execution, for Sports Experiences, Experiential Marketing, Live Events and Content Creation. For more information go to www.Rooftop2.com, and follow us on Instagram (@rt2nyc) and Twitter (@Rooftop2NYC).