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A New Level of Gaming Partnerships


Hamburg, 23 September 2021 – – Ubisoft’s Far Cry® 6 paves the way for a new level of contemporary gaming partnerships with the help of international sport business agency SPORTFIVE. Via the genuine in-game integration of a branded Hamilton watch in Far Cry® 6, watch enthusiasts and players will enjoy this collaboration as an impactful addition to the actual gaming experience as well as to the background story of the game. Far Cry® 6 will be released on all platforms on October 7th 2021.

Developed and published by Ubisoft, Far Cry® 6 is a first person-shooter video game set in the fictional tropical island of Yara, ruled by the ruthless dictator Antón Castillo. As the main character Dani Rojas, players fight to free the nation from Castillo’s rule. The bespoke in-game timepiece, the Hamilton Khaki Field Titanium Automatic, will be given to players as a reward after the completion of one of the first missions in the game. The watch will be available as selectable wrist gear, and will be a useful benefit for the players as they fight for Yara’s freedom. With the release of the game, players will have the opportunity to acquire the actual limited edition of the Hamilton Khaki Field Titanium Automatic in real life too.

SPORTFIVE, the global sport business agency with a proven track record in the gaming and Esports sector, assisted this collaboration, which moreover highlights the strategic relevance of in-game partnerships in the gaming sector: A growing market section that provides extensive value for brands, publishers, fans and gamers alike.

“We are proud to have enabled this partnership and moreover delighted that we added value for Ubisoft and the players with our first in-game partnership. Especially the immersive integration grants players the opportunity to equip special powers to their character, while perfectly connecting the in-game product with the real world watch“, said Moritz Scholz, Manager Esports at SPORTFIVE.

“The watch isn’t merely an accessory choice or functional asset but is truly integrated into Yara’s history with a connection to the island’s deposed leader,” said Omar Bouali, Game Content Director, Ubisoft Toronto. “It’s a small detail that adds immense authenticity to the cinematic world we’ve created.”

Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Far Cry, For Honor, Just Dance, Watch Dogs, and Tom Clancy’s video game series including Ghost Recon®, Rainbow Six and The Division. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2020-21 fiscal year, Ubisoft generated net bookings of €2,241 million. To learn more, please visit:
© 2021 Ubisoft Entertainment. All Rights Reserved. Far Cry, Ubisoft and the Ubisoft logo are registered or unregistered trademarks of Ubisoft Entertainment in the US and/or other countries. Based on Crytek’s original Far Cry directed by Cevat Yerli.



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