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Data protection is the website of Lagardère Sports Germany GmbH, Barcastraße 5, 22087 Hamburg (“Lagardère Sports”).

The sensitive and conscientious handling of data protection is, in particular in connection with the use of our website, of high importance to Lagardère Sports. Therefore we would like to inform you about the importance of data protection and about the handling of your personal data on (If for reasons of readability, the male form is used with personal names in the following only, the female form is also always intended.)

Data protection on

In principle, the user can visit the website and access the information provided, without leaving personal data. In order to use functions and/or added values of this website, which are clearly marked and which are located in a specially set up customer and/or user portal (“user area”), the interested customer/user (“user”) has to register and therefore state his personal data. Personal data is all information about your person which would allow one to draw inferences about your identity, e.g. your name, your address or your telephone number.

If Lagardère Sports collects personal data within the user area, the data provided will be stored and processed in accordance with the applicable data protection laws (in particular “GDPR”, “Bundesdatenschutzgesetz” and “Telemediengesetz”). The personal data, provided in course of the registration for the user area, will initially be stored and processed by Lagardère Sports, in order to get an overview about those users which have a particular interest in the services offered by Lagardère Sports. After the user has given his separate consent in this regard, the addresses provided within the registration process will also be used by Lagardère Sports for electronic or postal B2B marketing to transmit information and offers to the user that are connected to the services of Lagardère Sports. In the context with his registration the user gives his explicit consent to the processing of his data for the purpose defined above. Apart from that Lagardère Sports does not pass any of the user’s personal data on to third parties, unless the user has given his explicit consent. Furthermore the user gives his explicit permission to Lagardère Sports within the registration, allowing Lagardère Sports to send him information about future events in a newsletter to the e-mail address provided during registration.

The explicit consent reads as follows:

I hereby agree that my above-mentioned and specified personal data will be processed by Lagardère Sports for the purposes as described above and that Lagardère Sports may send me information about future events in a newsletter to the e-mail address provided during my registration.

The user may revoke his consent at any time, with effect for the future. In order to declare the revocation of the consent provided for the storage and processing of personal data, a respective message, sent to Lagardère Sports (contact details below) is sufficient. The same applies if the user declares that the personal data, which he provided, shall be permanently deleted by Lagardère Sports.

Data security

Lagardère Sports protects its servers with modern firewall systems. These and other organizing measures guarantee reliable protection of the user’s personal data.

Non-personal data

Non-personal data, i.e. those, that are transmitted to Lagardère Sports by the user’s server (e.g. browser type/version, number of website-visits, used operating system, referrer URL (regarding the previously visited website), IP address), are collected automatically as well as by the use of cookies, as described below.


Our website uses so-called cookies. Cookies are small text files which are saved locally in the cache of your internet browser. Cookies allow the recognition of the internet browser, which enables us to provide content quicker and more precise during future visits of our website.

Social plugins of social networks

Along with our website we use so-called social plugins from the social networks Google+, Facebook, Xing and LinkedIn. These social plugins can be identified by the corresponding network logos.

The connected social plugin-buttons are integrated in the website and usually transmit data to the operator of the corresponding operator automatically, i.e. without any action on your part. Besides the URL of the visited page, an additional identification might be transmitted which, at least with regard to users already registered in the respective social network, will be linked with the person. This way the network operators are able to create complete surfing profiles of their members.

If you activate one of our websites pages, which has a plugin of this kind, your browser sets up a direct link to the social network’s servers. The content of the social plugins is transmitted directly from the social network to your browser and is then embedded into the website.

By integration of the plugins, the social networks obtain the information that you have activated the relevant page of our website. If you are logged in to a social network at the same time, this social network can associate your access to our website with your corresponding account. If you interact with the plugins, for example, if you activate the “Like”-button or enter a comment, the corresponding information will be transmitted directly from your browser to the social network and will be stored there. Details about the purpose and scope of the data acquisition as well as information about the way in which the data is processed and used by the social networks, your rights in this respect and setting options for protecting your privacy, can be found in the data protection regulations of the respective social network:
Links referring to other offers

On the website you have several links to the websites of third parties. Since Lagardère Sports has absolutely no influence on the contents of linked websites and therefore is not responsible for them, the user is recommended to enquire information about data protection on these websites. You will recognize the redirection to websites of third parties by the fact that a new browser window opens and a new web-address is shown in the browser line. Lagardère Sports does not take any responsibility for the contents of the linked websites.



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By ticking the box above, I agree that SPORTFIVE may use the data provided by me to contact me and send me further information and interesting insights as well as offers for sponsoring and sports marketing. I am aware that I may revoke my consent at any time with effect for the future by clicking on the link at the bottom of any e-mail sent by SPORTFIVE or by sending an e-mail directly to SPORTFIVE will collect, process and store my data with the utmost care and in accordance with the relevant data protection regulations. | Further information can be found in our data privacy policy at the end of this website.