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Enhancing business networks via digital platforms


Thassilo von Bierbrauer


SPORTFIVE and Bundeling partner up to set new standards in digital customer journeys by particularly improving and facilitating customer communication and introducing digital business networks within the professional environment of football clubs. The global sport business agency and the digital service provider today announce a long-term cooperation, which focuses on a digital solution that allows rights-holders to create a secure and interactive business networking platform.

The platform can be accessed via a tailored mobile App or via web, where the club, sponsors and business partners can communicate all relevant information and news, access an online business directory, publish hospitality offerings, organize events, engage in chat messaging, offer goods and services through a market place functionality and much more.

Furthermore this solution establishes a business club that will significantly develop the relationships between involved stakeholders not only on but also between match days. Hence, this collaborative product from SPORTFIVE and Bundeling significantly strengthens a club’s network as the emotional core of an entire economic region. 

SPORTFIVE is currently – together with Bundeling – already implementing customized versions of the digital solution at various partner clubs, i.a. at Borussia Dortmund, where the launch of this business network platform is imminent. In the upcoming season many of SPORTFIVE’s partner clubs will handle communication towards their business members through this respective digital platform.

Elroy Jansen

CEO at Bundeling

“As a Dutch based SaaS techcompany we are very excited about the long-term cooperation with SPORTFIVE. Through this cooperation we take a hugh step in our ambition to be the global number one community platform in sports and business  via app and web. We realise that digitalization and easy usability for a club, partner or sponsor is extremely important. That is why Bundeling is a one-stop solution in the partnercommunication. For a club it is, next to the communications benefits, a new business model. To get all information in an own tailor made B2B app and being able to communicate with your fellow sponsors 24/7 makes a community a real community.”

Tim Steinhaus

ED E-Commerce & Sales Performance at SPORTFIVE

“With this innovative effort we further develop and digitalise the various customer journeys within the club environment and thus help partners, clients and companies to achieve significant added value on and especially off matchdays. I truly believe that this development will better address the needs of our customers and thus will allow all customers to make the very best of the partnership with our clubs. I am excited to partner up with Bundeling as we entirely share the mind-set for customer relationship and communication in sports.”

Michael Wardatzki

Director DACH at Bundeling

“The Bundeling one-stop solution can create tremendous added value for clubs and its partners by using the functionalities within the platform. Multiple communication points allow all involved stakeholders to improve their own visibility and profit from the exclusive B2B network. The improvements within the partnercommunication lead towards an efficient customer-orientated digitalization which enables to connect smarter. We are happy to cooperate and join forces with SPORTFIVE.”

Mario Lucan

ED Product Management at SPORTFIVE

“This platform solution really highlights and moreover improves our customer centric business approach on behalf of our rights-holders. Especially with regards to recent Hospitality challenges – due to the current COVID19 situation -, this creates tremendous opportunities for all involved stakeholders.”


SPORTFIVE utilizes the unique emotional power of sports to create and enable pioneering partnerships in sports. By delivering responsible commercialization, full-service-solutions and long-term value for all stakeholders in sports, SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans by leveraging a global network paired with decades of experience and innovative spirit. As market leader and with customer centricity and vast data intelligence at its core, SPORTFIVE often leads the sports business into the future through its innovative digital solutions and thereby always aims to be the most progressive and respected partner in sports. SPORTFIVE operates as an international sports business and marketing agency with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in football, golf, eSports, motorsport, handball, tennis, American football and many more. For more information please visit SPORTFIVE’s websitecontent hub and social profiles.


Bundeling is the most effective one-stop communication platform solution for your community, whether it’s a sport, network, business club or organisation. We are mobile-first, but certainly not mobile-only. Accessible and direct communication within a single platform that encourages interaction and optimizes your workflow! That’s what Bundeling is all about. Fully customized and packaged in your own unique look & feel. The Bundeling platform enables (sport) business clubs, network clubs, industry associations and companies to communicate to and with their members, sponsors or employees in the most convenient way possible. Members can communicate with each other in their own community app and can share their own ideas, (company) offers and questions with each other within the digital marketplace. As market-leader B2B in the professional football segment we are expanding to more and more countries.



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