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Hospitality at the EURO 2021: A worthwhile investment


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Christine Künzler

CURRENT NOTE: Due to the current COVID19 situation, UEFA has decided to postpone the UEFA EURO 2020 by one year to summer 2021. The proposed new date is 11 June until 11 July 2021.


New ways for the European Championship: Twelve match venues distributed across all of Europe, a festival of international cohesion and a spirit of partnership, which can also be used at a social level -through unforgettable hospitality experiences.


Cheering together, trembling together, collective goal celebration: Thanks to hospitality, business and passion can be easily combined. After all, sport unites – and football does anyway. Why not use this emotional potential for your own corporate objectives?


A joint football event helps to establish new business relationships, maintain existing customer contacts and promote the image of the brand.


An invitation to the VIP area also makes hearts beat faster for people inside your company. Such event visits are ultimately also a way to convey appreciation, improve the working atmosphere and increase staff motivation.


Whether internal or external – hospitality events leave a long-lasting impression. For much longer than an everyday meeting in a conference room or at an Italian restaurant across the street.

EURO 2021: Welcome to the best seats

The upcoming UEFA EURO 2021 will not just be held on one country, but rather, in multiple European countries and one Asian country. This unique innovation is a clear statement by UEFA in favour of a unified Europe. The same basic concept can also be transferred to the business level. The many locations make it possible for nearly everyone to enjoy the outstanding hospitality services of UEFA, without needing to travel far. The new concept for the European Championship makes it possible to experience unforgettable football events with international partners. And let’s be honest: Who wouldn’t want to be there, when the best out of 24 participants in the final rounds face one another at the final match at Wembley Stadium in London?

Unforgettable hospitality experiences all over Europe

Preliminary round in the Allianz Arena in Munich, last-sixteen round in the Dublin Aviva Stadium, quarter-final in the Stadio Olimpico, with your favourite beer in hand, in amongst colleagues or business partners – there is hardly a more exclusive way to experience football. You won’t miss a second of the match and yet all of your needs will be met. Even if your stomach should start to rumble, the service staff are available to you at any time.

The quality of the exclusive service sets new standards all along the line – from catering to chefs, right up to the interior design. The high standards guarantee unforgettable hospitality moments at EURO 2021. Even if the match result ends up differently than hoped.


The longstanding business partner in Rome, the loyal customer in Dublin or the diligent employees in Munich have earned getting something very special back. With a breathtaking football event in the best company and with high-quality service, that is exactly what you are offering. EURO 2021 is the perfect opportunity to experience high-quality hospitality services and create joint experiences, which will provide lasting memories.

THE HOSPITALITY CATEGORIES FOR EURO 2021:

The basic package
Tickets are available in this category from €780. The combine an exciting football match in a relaxed atmosphere with delicious food from the buffet. Beverages from the bar are naturally included.

Exclusive offer
Impressive live cooking before the match and other entertainment offers on top. Enjoy the culinary delicacies and hopefully also a good football match.

Pure luxury
In your private suite, you will follow the match from the best seats with outstanding personalised service. You will want for nothing! The Premium Package offers hospitality in its best form.

More Info & Insights

If you would like to receive further information regarding UEFA EURO 2021 and the possibilities of our exclusive hospitality experience, please enter your personal details below.

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