Partnerships were brokered by SPORTFIVE
|HAMBURG, Oct. 26, 2021 – IC Markets, the world’s largest Forex CFD broker, has secured six Bundesliga Club partnerships for the current 2021/22 season. The line-up includes Bayer 04 Leverkusen, Hertha BSC, FC Augsburg, DSC Arminia Bielefeld, Greuther Fürth and VfL Bochum. For IC Markets, it is the first engagement in German football. All partnerships were facilitated by the global sport business agency SPORTFIVE.|
In essence, the packages at each Bundesliga club are comprised of LED perimeter advertising securing IC Markets comprehensive TV presence in one of their core European markets. In addition to this, as a club partner IC Markets can also benefit from logo and IP rights from each club.
Hendrik Schiphorst, CEO of SPORTFIVE Germany, says: “The eye-catching TV presence at the six Bundesliga clubs will contribute a great deal to increase the awareness for IC Markets in Germany as a core market. We are happy that, thanks to our vast sales network, we were able to facilitate these first-class partnerships in Europe’s No.1 sport that will help the brand to achieve the communication objectives.”
Andrew Budzinski, Founder and CEO of IC Markets, explains: “Practice, hard work and discipline are the foundations for success as a trader. These same values can be found in sport. The Bundesliga stands out as a leading example of the virtues of sportsmanship, and IC Markets is proud to be taking this step with a league with such a rich legacy. We’re always looking for ways to make the world’s most powerful trading tools more accessible. That’s why we are partnering with these exceptional clubs to bring fans closer to the action than ever before.”
ABOUT IC MARKETS
Built by traders for traders, IC Markets is the world’s largest Forex CFD broker dedicated to offering ultra-tight variable spreads, phenomenal order execution speeds of under 40ms, unrivalled liquidity and exceptional 24/7 service clients around the world in over 200 countries. Since our launch in 2007, IC Markets has bridged the gap between retail and institutional clients, by offering a trading solution previously only available to investment banks and high net worth individuals.
As a result, IC Markets is the destination of choice for active traders worldwide who are seeking a trading environment that supports them to become a more confident and capable trader, delivering intuitive trading platforms with value-added tools and support for all trading strategies and styles. Traders trust IC Markets because we are a global market leader. As a leading global exchange and trading platform, we also have a rapidly expanding offering of commodities, stocks, indices, bonds and digital currency instruments.
SPORTFIVE is one of the leading sports business agencies with more than 1,000 employees worldwide. As the overall marketing partner of 17 professional football clubs in Germany and the partner of more than 70 European football clubs, we are the market leader in Europe. In addition to football, many other sports, such as handball, basketball and winter sports, as well as golf, American football, Formula 1 and Esports are part of our portfolio. Within sports, we create emotional communication platforms for brands through authentic, individual partnerships. It is our mission to be the most progressive agency in the sports business and actively be involved in shaping the future of sports marketing.
Our range of services includes everything that has to do with sports marketing and ranges from consulting, virtual perimeter and stadium advertising, jersey sponsoring, international media rights and athlete marketing, to hospitality programmes, travel services and incentives, right up to digital solutions, such as apps, product innovations and creative sponsoring campaigns and activations. With this, we serve the entire value chain in sports marketing individually, based on the customer objective. You can find further information on the website and on the corporate LinkedIn channel of SPORTFIVE.