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Immortals Selects SPORTFIVE as Exclusive Global Commercial Sales Agency


Gaming and esports organization tabs leading global agency to work across revenue generation, business development, sponsorship integration, and partnership development. 

NEW YORK and DETROIT, December 21, 2021 – Immortals, the Great Lakes-based gaming and esports organization, has appointed global sports marketing agency SPORTFIVE as its exclusive global commercial sales agency, it was announced today.    

As part of the relationship, SPORTFIVE will work across Immortals’ expansive esports and gaming portfolio, focusing on revenue generation, business development, sponsorship integration, and partnership development. SPORTFIVE will support the commercial development of Immortals’ esports teams across the League of Legends Championship Series, Valorant, and Wild Rift. Additionally, SPORTFIVE will be tasked with seeking out brand partners to integrate into the organization’s owned and operated channels of original content on its YouTube, Twitter, Instagram. 

“Following the recent expansion of our US esports team, we are proud to partner with Immortals to help further the team’s commercial development,” said Eike Gyllensvärd, President, Global Esports at SPORTFIVE. “We will provide Immortals with our years of global esports experience and our vast global sales network to find the team the right opportunities to grow its brand and business.”  

“Immortals is one of the preeminent esports organizations in North America and we are thrilled to help drive the commercial development of their entire portfolio of teams and assets,” said Ryan Polun, Head of Esports and Gaming, Americas at SPORTFIVE. “We’ve seen first-hand how effective their differentiated market strategy can be and we are confident in their leadership team, their growth trajectory, and their appeal to brands — from their new backyard in the Great Lakes and around the world.” 

“Immortals is on the attack and we’re experiencing a period of rapid growth. We’re relocating our business operations to the Great Lakes Region, we’re actively bringing on new partners, we’re expanding into new gaming titles, and executing a specific approach that makes us a “1 of 1” in the gaming ecosystem,” said Jordan Sherman, CEO of Immortals. “SPORTFIVE has been a great partner in seeing the differentiated value proposition that we can bring to brand partners. We’re excited to continue to tap into their unique network to help drive our business forward during this growth period.” 

SPORTFIVE has been a leader in global esports for over five years and the agency launched a dedicated global esports unit in August 2020, supported by its vast global network of local market experts across brand and rightsholder management, partnership sales and activation. SPORTFIVE is the exclusive commercial agency for Riot Games European League of Legends Champions League, Riot Games Southeast Asia, and for T1 Entertainment & Sports (T1) – a global esports joint venture co-launched by US-based Comcast Spectacor. The agency also recently secured a major new sponsorship on behalf of global esports brand Fnatic – signing online fashion retailer Asos as Fnatic‘s exclusive retail fashion partner in which they received front-of-shirt branding on the team’s jersey. Also, to grow its esports capabilities globally and to enhance its service offering SPORTFIVE recently acquired esports consulting and activation agency, build a rocket, which now serves as the agency’s esports consulting and activation arm. 

About Immortals  

Immortals is a U.S.-based professional esports organization representing the Great Lakes Region, with a mission to serve as the region’s gateway to all things gaming. Immortals is dedicated to using gaming as a connective force linking its players, influencers and creators, fans, staff, and the broader gaming community through its competitive operations, community-driven activations and initiatives, tournaments, partnerships, and more. Immortals competes across multiple premier esports titles, including League of Legends (LCS), VALORANT, and Wild Rift. 

For more information, please visit and follow Immortals on Twitter, Instagram, TikTok, YouTube, and Snap


SPORTFIVE utilizes the unique emotional power of sports to create and enable pioneering partnerships in sports. By delivering responsible commercialization, full-service-solutions and long-term value for all stakeholders in sports, SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans by leveraging a global network paired with decades of experience and innovative spirit. As market leader and with customer centricity and vast data intelligence at its core, SPORTFIVE often leads the sports business into the future through its innovative digital solutions and thereby always aims to be the most progressive and respected partner in sports. SPORTFIVE operates as an international sports business and marketing agency with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in football, golf, esports, motorsport, handball, tennis, American football and many more. For more information please visit SPORTFIVE’s website, content hub and social profiles. 


Carmine N. Tiso
(917) 453-4296 

Max Bass



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