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International Handball Federation and SPORTFIVE agree exclusive marketing and media rights partnership


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SPORTFIVE to market all IHF World Championships until 2031

HAMBURG / BASLE | The International Handball Federation (IHF) and the global sports marketing agency SPORTFIVE have agreed today to comprehensively extend their existing partnership. SPORTFIVE will be responsible for the marketing of the worldwide media rights as well as the marketing rights for all IHF World Championships until 2031, starting with the 2023 Handball World Championships in Sweden and Poland as the first major event.
 
SPORTFIVE already serves as the rights holder for the worldwide media rights of the IHF World Championships up to and including 2025. The now signed contract not only extends the audiovisual rights including all IHF Youth, Junior and Beach Handball World Championships up to and including 2031. The sports marketing agency will also become the rights holder for all advertising rights for five Senior IHF Men’s and Women’s World Championships, the 2028 IHF Olympic Qualification Tournaments, the IHF Junior and Youth World Championships and the IHF Beach Handball Competitions (IHF Men’s & Women’s Beach Handball World Championships and the IHF Beach Handball Global Tour) until 2031.
 
This unique, comprehensive partnership between the IHF and SPORTFIVE is a real first: The IHF had previously marketed itself in sponsorship or entered into various cooperation agreements with different federations for selective rights.
 
As a holistic partner, the sports marketing agency will provide the IHF with its vast service portfolio alongside distribution, production and commercialization. Being the rightsholder of the TV and marketing rights to all World Championships, SPORTFIVE can take advantage of the complete value chain and offer partners all services from a single source to make the most out of a sponsorship to make the Handball World Championships the perfect platform for international brands, the global sports marketing agency strives for an even more international marketing orientation with a visible uniform set of equal official partners and will reduce national advertising messages to a minimum.
 
IHF President Dr. Hassan Moustafa: “In the many years of our cooperation, we have come to know SPORTFIVE as a trustworthy and excellent partner. We are now looking forward to the next level of our partnership and are convinced that SPORTFIVE, with its huge experience and vast network, will give handball the worldwide attention that this unique sport deserves.”
 
Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE: “We are more than proud that the IHF has entrusted us with this exciting new challenge. We have set ourselves ambitious goals: With our innovative marketing approach, we not only want to lift the world’s most important handball tournaments to a new level, but to make handball one of the most popular sports in the world after football.”

ABOUT IHF
Established in 1946, the International Handball Federation (IHF) is the governing body of global handball and its disciplines. Representing 209 Member Federations, the IHF is the organiser of all indoor, beach and wheelchair handball World Championships.
With the aim to continuously develop and grow the Olympic sport of handball and its disciplines all over the world, the IHF has initiated several global projects that focus on cooperation and education to raise the global level of the sport.
Promoting the Olympic values, the IHF seeks to unite the handball community as we all work towards one common goal: a peaceful and better world through sport.

ABOUT SPORTFIVE
SPORTFIVE utilizes the unique emotional power of sports to create and enable pioneering partnerships in sports. By delivering responsible commercialization, full-service-solutions and long-term value for all stakeholders in sports, SPORTFIVE strategically and creatively connects brands, rights-holders, media platforms and fans by leveraging a global network paired with decades of experience and innovative spirit. As market leader and with customer centricity and vast data intelligence at its core, SPORTFIVE often leads the sports business into the future through its innovative digital solutions and thereby always aims to be the most progressive and respected partner in sports. SPORTFIVE operates as an international sports business and marketing agency with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in football, golf, esports, motorsport, handball, tennis, American football and many more. For more information please visit SPORTFIVE’s website, content hub and social profiles.

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By ticking the box above, I agree that SPORTFIVE may use the data provided by me to contact me and send me further information and interesting insights as well as offers for sponsoring and sports marketing. I am aware that I may revoke my consent at any time with effect for the future by clicking on the link at the bottom of any e-mail sent by SPORTFIVE or by sending an e-mail directly to newsletter@sportfive.com. SPORTFIVE will collect, process and store my data with the utmost care and in accordance with the relevant data protection regulations. | Further information can be found in our data privacy policy at the end of this website.