SPORTFIVE to become sales representative
|ABUJA, 2 November 2021 – The global sports marketing agency SPORTFIVE has signed a contract with the League Management Company Limited (LMC), The Nigeria Football Federation (NFF) to become the exclusive sales representative for the Nigeria Professional Football League (NPFL) and the Nigerian National Teams, headline by the Super Eagles. Founded in 1972, the NPFL is the highest level of the Nigerian club professional football league pyramid and consists of 20 teams. The partnership was agreed for two years, starting in 2021.|
SPORTFIVE will be responsible for the commercialization and for the distribution of NPFL marketing rights. One target in particular is to find new partners for the league and to expand the commercial marketing. As a holistic partner the sports marketing agency will furthermore provide the LMC and NFF with its vast service portfolio alongside distribution, production and commercialization.
Idriss Akki, Managing Director at SPORTFIVE Middle East & Africa, explains: “The partnership with the LMC and NFF is a proof of the successful work we have done so far in African sports business. We are grateful for this shown trust and look forward to a successful cooperation that benefits the Nigerian football.”
ABOUT LMC / NFF
NFF established in 1945, and affiliated to CAF and FIFA is the body in charge of Governance, Regulating and Administration of Association Football in Nigeria. The NFF is also in charge and manages the Nigeria National representative teams including the elite national men and women football teams, the Super Eagles and the Super Falcons respectively.
LMC incorporated for the benefit of the participating Elite Professional Football Clubs in Nigeria and is saddled with the responsibility of the organization, administration, operations and management of the Nigeria Professional Football League (NPFL), the elite professional football league in Nigeria. The NPFL comprises 20 of the most competitive and elite professional football clubs in Nigeria playing 380 matches a season across 20 cities within the Country. LMC owns the NPFL.TV platform that is available across all App Stores and Online through which NPFL matches are broadcast to global audience among other fans engagement products.
SPORTFIVE is one of the leading sports business agencies with more than 1,100 employees worldwide. As the overall marketing partner of 17 professional football clubs in Germany and the partner of more than 70 European football clubs, we are the market leader in Europe. In addition to football, many other sports, such as handball, basketball and winter sports, as well as golf, American football, Formula 1 and Esports are part of our portfolio. Within sports, we create emotional communication platforms for brands through authentic, individual partnerships. It is our mission to be the most progressive agency in the sports business and actively be involved in shaping the future of sports marketing.
Our range of services includes everything that has to do with sports marketing and ranges from consulting, virtual perimeter and stadium advertising, jersey sponsoring, international media rights and athlete marketing, to hospitality programmes, travel services and incentives, right up to digital solutions, such as apps, product innovations and creative sponsoring campaigns and activations. With this, we serve the entire value chain in sports marketing individually, based on the customer objective. You can find further information on the website and on the corporate LinkedIn channel of SPORTFIVE.