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PLAYBOOK | An intro to the Web 3: status quo and future opportunities for rights-holders and brands


In the last 12 months, everyone in the tech industry has been excited about the amazing possibilities of Web 3. From Big Tech, where Facebook has repositioned itself as Meta and Microsoft is envisioning an enterprise metaverse, to investment firms led by Silicon Valley founders and tech influencers, everyone has hyped the possibilities of the third Web era. With a new usability and the components of Web 3 based on blockchain protocols and with NFTs as the engine of the hypetrain, decentralised apps and metaverses open up completely new possibilities for brands and rights holders in sport.

In this PLAYBOOK, Malte Otremba, Vice President Global Growth at SPORTFIVE, breaks down Web 3 and hosts a conversation with fellow panelists Saorabh Sharma, Director Global Business Development at SPORTFIVE, Matthias Jahn, Director Rightsholder Management at SPORTFIVE, and Markus Basedow, Senior Director Global Esports at SPORTFIVE. They discuss the hype of Web 3, its entry points in a business context and – with the help of concrete cases – what impact Web 3 has on aspects of art and collectibles, gaming, finance and technology.


RECORDING


CONTENTS

  • Why you should care: Topics that make Web 3 and its components relevant for brands, IP- and rights-holders

  • Versions of the web over time: differences and characteristics from Web 1.0

  • Blockchain, (N)FTs, metaverses and dApps – the essential components of Web 3

  • What owning an NFT entails, what are essential elements for success and how sports business can use them to its advantage

  • How business opportunities are created in the Metaverse via NFTs

SPEAKER

MALTE OTREMBA >
VICE PRESIDENT GLOBAL GROWTH AT SPORTFIVE

MATTHIAS JAHN >
DIRECTOR RIGHTSHOLDER MANAGEMENT AT SPORTFIVE

SAORABH SHARMA >
DIRECTOR GLOBAL BUSINESS DEVELOPMENT AT SPORTFIVE

MARKUS BASEDOW >
SENIOR DIRECTOR GLOBAL ESPORTS AT SPORTFIVE



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By ticking the box above, I agree that SPORTFIVE may use the data provided by me to contact me and send me further information and interesting insights as well as offers for sponsoring and sports marketing. I am aware that I may revoke my consent at any time with effect for the future by clicking on the link at the bottom of any e-mail sent by SPORTFIVE or by sending an e-mail directly to newsletter@sportfive.com. SPORTFIVE will collect, process and store my data with the utmost care and in accordance with the relevant data protection regulations. | Further information can be found in our data privacy policy at the end of this website.