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SPORTFIVE Hertha BSC Homeday

Best Case Sponsoring: The extraordinary partnership between HOMEDAY x Hertha BSC


An effective marketing strategy provides the basis for success in sales. The challenge for companies can be found in repeatedly adapting the strategy to its own goals, own product development and the constantly changing market. That is the only way to, among other things, increase the coverage in relevant target groups or establish positive brand image, in order to surpass the competition or keep it at a distance.

Challenge: Quickly increasing brand awareness

Berlin online broker, HOMEDAY, found themselves facing exactly that challenge. As a young company that had only just outgrown its status as a startup, HOMEDAY set itself an ambitious goal: To increase the level of awareness and recognition as quick as possible in order to catch up with broker top dog, Engel & Völkers. With that goal in mind, the unusual sponsoring situation with Hertha BSC turned out to be a stroke of luck for everyone involved: Due to the pandemic the main sponsoring on the chest of the jersey was still available. Following, with the new Bundesliga season already well under way, a opportunity for HOMEDAY arose to finalize one of the highest-quality partnership deals in the upper house of German football.


Success figures at a glance

SPORTFIVE Hertha BSC Homeday Familiarity
Within only five months (1 January to 31 May 2021), HOMEDAY as a brand was able to increase its prominence by 14 percentage points to 32 percent.
SPORTFIVE Hertha BSC Homeday
Among the football enthusiasts, the largest community of those surveyed, the prominence also grew by 78 percent. The value grew by 18 percentage points, from 23 to 41 percent.
SPORTFIVE Hertha BSC Homeday
Within five months, Homeday significantly reduced its deficit to the market-leading competition. This particularly applies among football enthusiasts and Hertha fans.
SPORTFIVE Hertha BSC Homeday
Anyone who has taken note of the sponsoring is significantly more likely to consider Homeday as a service provider

Download the complete Best Case as a free e-paper now

Limited to only five months, this main sponsorship is not only an impressive Best Case for partnerships in sport. It is also extremely rare for the positive effects of sponsoring on corporate targets to be so notable, especially after such a short time. Consequently, we intend to explain in the free e-paper what made the cooperation so successful, in order for other companies to profit from the experiences as well.

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By ticking the box above, I agree that SPORTFIVE may use the data provided by me to contact me and send me further information and interesting insights as well as offers for sponsoring and sports marketing. I am aware that I may revoke my consent at any time with effect for the future by clicking on the link at the bottom of any e-mail sent by SPORTFIVE or by sending an e-mail directly to newsletter@sportfive.com. SPORTFIVE will collect, process and store my data with the utmost care and in accordance with the relevant data protection regulations. | Further information can be found in our data privacy policy at the end of this website.