An effective marketing strategy provides the basis for success in sales. The challenge for companies can be found in repeatedly adapting the strategy to its own goals, own product development and the constantly changing market. That is the only way to, among other things, increase the coverage in relevant target groups or establish positive brand image, in order to surpass the competition or keep it at a distance.
Challenge: Quickly increasing brand awareness
Berlin online broker, HOMEDAY, found themselves facing exactly that challenge. As a young company that had only just outgrown its status as a startup, HOMEDAY set itself an ambitious goal: To increase the level of awareness and recognition as quick as possible in order to catch up with broker top dog, Engel & Völkers. With that goal in mind, the unusual sponsoring situation with Hertha BSC turned out to be a stroke of luck for everyone involved: Due to the pandemic the main sponsoring on the chest of the jersey was still available. Following, with the new Bundesliga season already well under way, a opportunity for HOMEDAY arose to finalize one of the highest-quality partnership deals in the upper house of German football.
Success figures at a glance
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Limited to only five months, this main sponsorship is not only an impressive Best Case for partnerships in sport. It is also extremely rare for the positive effects of sponsoring on corporate targets to be so notable, especially after such a short time. Consequently, we intend to explain in the free e-paper what made the cooperation so successful, in order for other companies to profit from the experiences as well.