Connect with us

KitKat x LEC: Reaching the Gen Z with esports


GENERATION Z IN TOW

With its sponsorship entry into the League of Legends European Championship (LEC), KitKat had set itself the goal of reaching and activating the young, brand-open and passionate Gen Z – with great success.

KitKat’s partnership with the League of Legends European Championship (LEC) was launched in spring 2020. At that time, esports was already becoming an emerging advertising market on a par with physical sports such as football, handball etc.

On the other hand, it was not foreseeable that the Covid19 pandemic would reinforce this development. In our free e-paper, you can find out why KitKat’s entry into esports was so successful and explain why Build A Rocket, as a partner with a great deal of experience in the gaming sector, was so important for the positive results.

Inside our e-paper, you’ll get insider knowledge on the best case KitKat x LEC:

  • What was the initial situation?
  • What role does gaming play for the Gen Z?
  • With what content did KitKat inspire the gaming community?
  • And how is the success of the cooperation expressed in figures?

DOWNLOAD OUR EPAPER NOW

By ticking the box above, I agree that SPORTFIVE may use the data provided by me to contact me and send me further information and interesting insights as well as offers for sponsoring and sports marketing. I am aware that I may revoke my consent at any time with effect for the future by clicking on the link at the bottom of any e-mail sent by SPORTFIVE or by sending an e-mail directly to de.info@sportfive.com. SPORTFIVE will collect, process and store my data with the utmost care and in accordance with the relevant data protection regulations. | Further information can be found in our data privacy policy at the end of this website.


SHARE NOW

x

Newsletter subscription

Interested in the latest news from the sports business and the world of sports marketing? Then subscribe here and get the most important news by email!
By ticking the box above, I agree that SPORTFIVE may use the data provided by me to contact me and send me further information and interesting insights as well as offers for sponsoring and sports marketing. I am aware that I may revoke my consent at any time with effect for the future by clicking on the link at the bottom of any e-mail sent by SPORTFIVE or by sending an e-mail directly to newsletter@sportfive.com. SPORTFIVE will collect, process and store my data with the utmost care and in accordance with the relevant data protection regulations. | Further information can be found in our data privacy policy at the end of this website.