A NEW AND EFFICIENT ADVERTISING FORMAT IN FOOTBALL TO IMPROVE YOUR TARGETING IN INTERNATIONAL COMMUNICATIONS
/ Interested in a new communication channel to reach your sales targets and to stimulate your business in China or other of your key markets?
/ The Double11 / Single’s Day is of high interest for your sales targets in China?
VIRTUAL ADVERTISING – the next level of international communications – could be an alternative and more efficient way to reach Chinese and other international football fans via the platform Bundesliga.
/ Communicate directly and individually with your target group in China and other key markets.
/ Customized messages for the local football fans in China and other key markets.
HOW DOES IT WORK?
Using this state-of-the-art technology, it is possible to digitally overlay the LED perimeter board advertisements. The fans in the stadium and TV viewers in the home market will see the actual advertisements that appear on the TV perimeter board on the side-lines, while the TV audience in China or other countries like Japan and the USA will see advertisements customized for local target groups in these respective markets.
In Bundesliga season 2020/21 we offer your brand a strong platform with 26 top matches, guaranteeing a high international TV presence. Basis are all home matches of BVB, completed with selected additional matches with a focus on the away matches of Borussia Dortmund & Bayern Munich.
DO YOU NEED MORE INFORMATION?
How can the format Virtual Advertising make the efforts of your global marketing & sales team more efficient?
What are the USPs?
Virtual Advertising is…
/ …targeted: communicate directly with your target group in China or other of your key markets
/ …individual: approach the local football fans in your key market with a customized message
/ …emotional: benefit from the special emotions in sports and the emotional uplift on your brand with advertising in sports.
Many powerful German brands have already been engaged with this new advertising format and have already optimized their global marketing efforts using Virtual Advertising.
„We succeeded in massively increasing our revenues around Double 11 in 2018. This leads to the assumption that we were right with our chosen marketing strategy for the brand Doppelherz in China, including of course all advertising activities around these two matches of BVB.“says Stephan Schmidt, CEO Harmony & Honour Brand Management GmbH
„Before the implementation of Virtual Advertising we needed three different match days to address our target markets in different languages – English, Chinese and German. Now we can send our messages every single match day to the individual markets at the same time.”says Jan Radezey, senior vice president of BVB champion partner WILO SE.