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SPORTFIVE and Bad Moon Talent Partner to Expand Esports and Gaming Capabilities in North America


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Partnership combines the agencies’ services and expertise in esports and gaming to provide enhanced business solutions for brands, rights holders, and individual talent 

NEW YORK and LOS ANGELES, January 27, 2022 – SPORTFIVE, the global sports marketing agency, and Bad Moon Talent, the gaming agency, today announced a new strategic partnership that will expand the capabilities for both companies in esports and gaming. The partnership will bring together each agency’s respective resources and expertise to better serve brands, rights holders, and individual talent in the industry.  

As part of the partnership, the agencies will work together to provide properties and companies with customized strategic solutions to maximize their investments and activities in esports and gaming. The cooperation will entitle current and prospective clients with extensive industry knowledge, category authenticity, and vast global resources to deliver best-in-class results across strategy, ideation, and execution. 

With over 20 years of esports and video game industry experience, Bad Moon Talent co-founders and executives, Andrew Drake, former Activision Blizzard executive, and Brice Faccento, a former Call of Duty champion, have a full grasp of the industry from brand strategy, influencer and talent representation, partnerships, and business structure. In late 2020, Drake and Faccento were instrumental in supporting the IPO of UK-based David Beckham’s esports organization Guild Esports. Drake also remains an active board member of Guild Esports. 

“Since we formed Bad Moon Talent in 2019, our goal has been to provide world-class representation for our clients and the businesses we represent,” said Drake. “This partnership with SPORTFIVE, which is a well-established global leader in sport marketing and media rights’ management, will push our capabilities and reach to new levels.”

SPORTFIVE holds a significant position across the global esports and gaming industry – in which the agency was responsible in 2021 for over $50 million in partnership revenue . The agency launched a dedicated global esports unit in August 2020 and recently launched an expansion of its esports capabilities in the US. The agency’s global esports business is supported by its vast global network of local market experts across brand and rightsholder management, partnership sales and activation. SPORTFIVE also recently acquired esports consulting and activation agency build a rocket, which expanded the agency’s esports consulting and activation capabilities.  

“In the spirit of sharpening some of our service disciplines across esports and gaming, the decision to partner with Bad Moon Talent was a no-brainer,” said Ryan Polun, Head of Esports and Gaming, Americas for SPORTFIVE. “This partnership with Bad Moon Talent improves – overnight – our ability to support brands and rights holders looking to enter, solidify or sharpen their positions in gaming.”

ABOUT SPORTFIVE

SPORTFIVE utilizes the unique emotional power of sports to create and enable pioneering partnerships in sports. By delivering responsible commercialization, full-service-solutions and long-term value for all stakeholders in sports, SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans by leveraging a global network paired with decades of experience and innovative spirit. As market leader and with customer centricity and vast data intelligence at its core, SPORTFIVE often leads the sports business into the future through its innovative digital solutions and thereby always aims to be the most progressive and respected partner in sports. SPORTFIVE operates as an international sports business and marketing agency with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in football, golf, esports, motorsport, handball, tennis, American football and many more. For more information please visit SPORTFIVE’s website, content hub andsocial profiles.

ABOUT BAD MOON TALENT

Bad Moon Talent is a Los Angeles, California-based gaming agency focused on talent management and brand representation. Industry veterans Andrew Drake and Brice Faccento founded the company in September 2019. Collectively, the agency represents and manages the business interests and opportunities of numerous esports athletes, streamers and broadcast talent across games such as Call of Duty, Overwatch, Madden, Valorant and many more.

CONTACTS:

Carmine N. Tiso
SPORTFIVE
(917) 453-4296
carmine.tiso@sportfive.com

Andrew Drake
Bad Moon Talent
(815) 985-7097
adrake@badmoontalent.com


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