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SPORTFIVE and Polygon join forces to create comprehensive offering for sports rightsholders and brands to transition into Web3 space


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The partnership brings together two leaders in their respective fields with the goal to enable end-to-end growth strategies for sports rights-holders and brands across a range of Web3-related products (NFTs, Metaverse, etc.).  

Global sports business agency SPORTFIVE has announced it has partnered with Polygon, the leading L2 platform for Ethereum scaling and infrastructure development and one of the largest blockchain infrastructure providers in the world, for a multi-year partnership.

As part of the collaboration, SPORTFIVE becomes the strategic partner for Polygon in regard to Sports and Entertainment projects. The strategic collaboration builds a powerhouse in the Web3 space focused on reducing complexity and making it easier for both rights holders and brands across the sports and entertainment ecosystem to leverage the opportunities that blockchain technology offers.

Growth in the modern age

The partnership is part of the agency’s global growth strategy, which targets Web3 as one of its key growth areas. Through the collaboration, SPORTFIVE becomes Polygon’s preferred partner for Web3 initiatives in the sports and entertainment sector. In doing so, SPORTFIVE works with IPs and brands for the management and execution of Web3 projects, including strategy, product, and community development activities in collaboration with various partners.

Polygon will provide access to its global network and partnerships, technological and infrastructure expertise, and innovative insights from across the ecosystem to create more value for IPs and brands.

Both parties will collaborate on a global scale with the goal of acquiring premium rights-holder and brand mandates and working hand in hand with them to educate, design, build, operate and market comprehensive and engaging Web3 experiences.

Leading the way

SPORTFIVE is the global market leader in sports business. Polygon is the market leader in Web3 technologies. At the moment, sports teams, leagues, and brands know they need to have a Web3 strategy but don’t know where to begin. Using SPORTFIVE’s expertise across both industries alongside Polygon’s best-in-class Web3 capabilities, the partnership is going to solve that. Together, the companies will work with sports properties to help them understand the space, develop in the space, and create sustainable fan-focused products.

The goal is to create what the future of what sports & entertainment look like thanks to Web3 technologies. The short form answer is…The infrastructure for sports properties in Web3 is currently weak. Together, we will build the roadmap and foundation for them for the long-term.

To achieve this, SPORTFIVE is launching a dedicated Web3 & Metaverse team alongside this partnership, led by Malte Otremba, Head of Global Business Development, and Moritz Altmann, Head of Global Esports & Gaming Rightsholder Management.

Antoni Martin, Polygon Enterprise Lead, said: “SPORTFIVE’s presence in the Web3 space gives Polygon strategic connections to major sports brands and IP, enabling boundless opportunities for unique and powerful collaborations. We’re eager to accelerate the entry of sports brands and rights holders to the Web3 space with our blockchain solutions, and we look forward to working closely with SPORTFIVE going forward.”

“We are proud to have entered a cooperation with Polygon, representing one of the foremost leaders in Web3. Together with Polygon, we will connect relevant sports and entertainment organizations to expand the infrastructure of the industry in the Web3 space,” said Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE. “Being able to collaboratively shape the future of sports and entertainment within Web3 with the market leader that is driving innovation and adoption within the Ethereum universe creates a roadmap for future success.”

Stefan Felsing, CEO at SPORTFIVE, said: “We are very pleased to partner with Polygon to further support the commercial development of our Web3 projects. Polygon hosts some of the largest Web3 projects such as Aave, Uniswap, OpenSea, and well-known companies like Meta, Stripe, and Adobe. There is a lot of development and interest around Polygon, and we are honored to be able to help drive the business forward with our network and expertise in the sports and entertainment industry. Together with Polygon, we will find innovative solutions and ensure that the business continues to move upwards.”

For any Web3 related queries, contact us via web3@sportfive.com.

About Polygon

Polygon is the leading blockchain development platform, offering scalable, affordable, secure, and sustainable blockchains for Web3. Its growing suite of products offers developers easy access to major scaling solutions including L2 (ZK Rollups and Optimistic Rollups), sidechains, hybrid, stand-alone, and enterprise chains, and data availability. Polygon’s scaling solutions have seen widespread adoption with 53,000+ decentralized applications hosted, 2.9B+ total transactions processed, 174.5M+ unique user addresses, and $5B+ in assets secured. Polygon is carbon neutral with the goal of leading the Web3 ecosystem in becoming carbon negative.

If you’re an Ethereum Developer, you’re already a Polygon developer! Leverage Polygon’s fast and secure txns for your dApp, get started here.

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