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SPORTFIVE Unveils New Leadership Team for U.S. Brand Consulting Division


Brendan Moynihan, Josh Wollock and Lindsay Brinkmann to Lead The Division with Focus on Greater Global Collaboration, New Hires and Potential Acquisitions 

New York, January 18, 2022 –  Global sports marketing agency SPORTFIVE today announced a new leadership team for its U.S. Brand Consulting Division that includes Brendan Moynihan, and Josh Wollock, both Executive Vice President, Consulting, and Lindsay Brinkmann, Senior Vice President, Consulting.   

With the new leadership team in place, SPORTFIVE will work to further integrate the Consulting Division into its larger global business across multiple divisions, most notably its Global Sales and Activation businesses. The agency will also look to enhance its Consulting capabilities, which will include key new hires and exploring strategic acquisitions, to deliver even more impactful marketing services for its clients.  

SPORTFIVE’s Consulting Division provides sports and entertainment marketing advisory services and customized sports partnerships solutions to some of the world’s biggest consumer brands. The agency has helped a variety of clients run effective marketing and sponsorship programs that include virtually every preeminent sports property as well as programs in the music, entertainment, culinary and art genres.

“Consulting is an important and competitive space for sports agencies in the US, so it’s important for us to be in the space and continue to be successful,” said SPORTFIVE CEO Stefan Felsing. “I’m looking forward to working with Lindsay, Brendan, Josh and the wider Consulting team going forward and to continue building our presence in the sector both in the US and globally.” 

“Consulting has always been a driving force in sports marketing and brand representation,” said Steve Loy and Neil Glat, Co-Presidents, Americas at SPORTFIVE. “We are excited to begin this new chapter with the leadership team for our Consulting Division, and with the further integration of our other US and global businesses, we will continue to solidify SPORTFIVE as a leader in the industry.”

“We are very thankful to Stefan, Steve, Neil, and the rest of the SPORTFIVE executive team for this terrific opportunity, said Brinkmann, Moynihan, Wollock. “We’re excited to work more closely with our colleagues, both in the US and around the world, while finding new and creative ways to better serve our clients.”  

SPORTFIVE has a robust business in the US with divisions across Commercial, Consulting, Digital, Experiential Marketing and Production, Golf Talent and Events, and Media. The agency provides services to a variety of the most preeminent US-based rightsholders in sports, some of which include the Boston Marathon, Chicago Bulls, New York Jets, Los Angeles Lakers, LPGA, PGA TOUR, USA Rugby, and Stars+Stripes, among many others.

About Brendan Moynihan

For more than 20 years, Brendan Moynihan has excelled working hand in hand with some of the most prominent global brands, For the past seven years, Moynihan has been a leader in the SPORTFIVE Consulting and Activation division and managing some of the agency’s biggest consulting clients. Prior to joining SPORTFIVE, Brendan held positions with Genesco Sports Enterprises, Octagon, and the NFL. 

About Josh Wollock

Josh Wollock has more than 20 years’ experience working for some of the most prominent brands in the industry. He has been in SPORTFIVE’s Consulting Division for the past seven years managing clients some of the agency’s most important client relationships. During his tenure, Wollock has played a leading role in the agency’s effort to expand its capabilities, landing significant new business, and developing activation on behalf of his clients. Prior to joining SPORTFIVE, Josh held positions with Haymaker Partnership & Property Marketing and Genesco Sports Enterprises. 

About Lindsay Brinkmann

Lindsay Brinkmann has nearly 20 years of partnership marketing experience across sports, culinary, arts and culture within the financial services category. For the past seven years at SPORTFIVE, she has overseen all marquee sports and culinary partnerships for global financial services company, Citi. Prior to joining SPORTFIVE, Lindsay held positions with GroupM ESP and UBS.


SPORTFIVE utilizes the unique emotional power of sports to create and enable pioneering partnerships in sports. By delivering responsible commercialization, full-service-solutions and long-term value for all stakeholders in sports, SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans by leveraging a global network paired with decades of experience and innovative spirit. As market leader and with customer centricity and vast data intelligence at its core, SPORTFIVE often leads the sports business into the future through its innovative digital solutions and thereby always aims to be the most progressive and respected partner in sports. SPORTFIVE operates as an international sports business and marketing agency with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in football, golf, esports, motorsport, handball, tennis, American football and many more. For more information please visit SPORTFIVE’s website, content hub and social profiles.


David Rothenhaeuser (Global)
+49 176 11 99 04 17

Carmine N. Tiso (US)
(917) 453-4296   




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