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Stars+Stripes Selects SPORTFIVE as Global Sponsorship Sales Agency


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Global sports marketing agency to develop revenue opportunities for the All-American sailing syndicate dedicated to winning the America’s Cup.

NEW YORK, December 2, 2021 – Stars+Stripes, the reigning World Match Race Champions, has selected global sports marketing agency SPORTFIVE as its agency for global sponsorship sales as they prepare to challenge for the 37th America’s Cup.  

As part of the partnership, SPORTFIVE will provide Stars+Stripes with custom go-to-market strategies and comprehensive sales services to help grow its roster of corporate partners. SPORTFIVE’s Golf division will manage the relationship and be supported by the agency’s robust global sales team. It will utilize its extensive corporate relationships throughout its global network to identify and secure new revenue opportunities for the American sailing team.

Stars & Stripes was originally founded in the 1980’s and quickly became the most famous brand in sailing around the world. Today, Stars+Stripes is led by two-time World Champion Mike Buckley and five-time World Champion Taylor Canfield. Stars+Stripes is committed to having the first All-American crew racing in the America’s Cup in over 20 years. The team also looks to change the face of sailing by making the sport diverse, inclusive, and accessible while they compete in the America’s Cup, Women’s America’s Cup, Youth America’s Cup, and World Match Race Tour.

“The America’s Cup is among the most prestigious international competitions in the world, and Stars+Stripes is a dynamic team committed to capturing the trophy for the US,” said Steve Loy, SPORTFIVE President of Global Golf. “We have a long history of developing revenue opportunities for sports properties, and there is unique overlap between golf and sailing fans and the brands that actively market to them both. We’re proud to work with Stars+Stripes to expand their roster of corporate partners and support their quest to bring home the America’s Cup.”

“We are excited to partner with SPORTFIVE, which has incredible relationships with brands around the world,” said Tricia Wilber, CEO of Stars+Stripes. “Together with SPORTFIVE, we will expand our roster of partners who will play an important role as we achieve our goals on and off the water and inspire the next generation.”

SPORTFIVE has an experienced sales leadership team and a vast international network, which enables the agency to provide first-class, commercial sales services to sports rightsholders around the world. The agency has managed rights and delivered premium events across more than 30 different sports, and has a portfolio of more than 60,000 rightsholders, brands, hospitality clients and broadcasters. On average, SPORTFIVE generates over $1 billion in gross sales per year, on behalf of its valued rightsholder clients.

About STARS+STRIPES

Stars+Stripes was co-founded by world champion sailors, Mike Buckley and Taylor Canfield with the goal to build a diverse, inclusive and authentic, All-American sailing team to inspire the next generation while competing on the world stage. Stars+Stripes is honored to reignite the Stars & Stripes brand, a name that for decades defined All-American excellence in the sport. For more information on Stars+Stripes please visit starsandstripesteamusa.americascup.com/

About SPORTFIVE

SPORTFIVE utilizes the unique emotional power of sports to create and enable pioneering partnerships in sports. By delivering responsible commercialization, full-service-solutions and long-term value for all stakeholders in sports, SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans by leveraging a global network paired with decades of experience and innovative spirit. As market leader and with customer centricity and vast data intelligence at its core, SPORTFIVE often leads the sports business into the future through its innovative digital solutions and thereby always aims to be the most progressive and respected partner in sports. SPORTFIVE operates as an international sports business and marketing agency with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in football, golf, esports, motorsport, handball, tennis, American football and many more. For more information please visit SPORTFIVE’s website, content hub and social profiles.

Contacts:

Carmine N. Tiso                                  Stars+Stripes PR Contact

SPORTFIVE                                       Maz McWilliams

(917) 453-4296.                                  Maz.McWilliams@starsandstripes.org

carmine.tiso@sportfive.com

             

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By ticking the box above, I agree that SPORTFIVE may use the data provided by me to contact me and send me further information and interesting insights as well as offers for sponsoring and sports marketing. I am aware that I may revoke my consent at any time with effect for the future by clicking on the link at the bottom of any e-mail sent by SPORTFIVE or by sending an e-mail directly to newsletter@sportfive.com. SPORTFIVE will collect, process and store my data with the utmost care and in accordance with the relevant data protection regulations. | Further information can be found in our data privacy policy at the end of this website.