GENERATION Z IN TOW
With its sponsorship entry into the League of Legends European Championship (LEC), KitKat had set itself the goal of reaching and activating the young, brand-open and passionate Gen Z – with great success.
KitKat’s partnership with the League of Legends European Championship (LEC) was launched in spring 2020. At that time, esports was already becoming an emerging advertising market on a par with physical sports such as football, handball etc.
On the other hand, it was not foreseeable that the Covid19 pandemic would reinforce this development. In our free e-paper, you can find out why KitKat’s entry into esports was so successful and explain why Build A Rocket, as a partner with a great deal of experience in the gaming sector, was so important for the positive results.
Inside our e-paper, you’ll get insider knowledge on the best case KitKat x LEC:
- What was the initial situation?
- What role does gaming play for the Gen Z?
- With what content did KitKat inspire the gaming community?
- And how is the success of the cooperation expressed in figures?